Careers
At AFM Holding, we bring together ambitious businesses, creative minds, and forward-thinking professionals under one vision. We are building a team of people who are not only skilled, but also proactive, responsible, and ready to grow with us. Our work environment is dynamic, collaborative, and focused on creating real impact across different industries.
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At AFM, you’ll find countless opportunities to connect, collaborate, and grow your knowledge.
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Job Overview
We are looking for a results-driven Performance Marketing Specialist with proven experience in the UK fashion industry. The ideal candidate should have a strong understanding of UK consumer behavior, trends, and digital advertising platforms, and be capable of driving measurable growth in a competitive fashion market.
Key Responsibilities
• Plan, execute, and optimize paid marketing campaigns (Meta, Google, TikTok, etc.) targeting the UK fashion market
• Manage end-to-end performance campaigns focused on ROAS, CPA, and revenue growth
• Conduct audience research and develop customer personas specific to UK fashion consumers
• Optimize conversion funnels, landing pages, and user journeys
• Monitor daily performance metrics and provide actionable insights
• Run A/B testing on creatives, copy, and targeting strategies
• Collaborate with the creative team for high-performing ad creatives
• Manage and allocate marketing budgets efficiently
• Stay updated with UK fashion trends, competitors, and platform changes
Requirements
Minimum 2–4 years of performance marketing experience in the UK fashion industry
Proven track record of scaling fashion brands in the UK market
Strong expertise in:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, Shopping)
• TikTok Ads (preferred) Experience with Shopify or other eCommerce platforms
• Strong analytical skills with tools like Google Analytics, Meta Business Manager
• Understanding of UK audience behavior, seasonality, and fashion trends
• Ability to work independently and deliver measurable results
Preferred Qualifications
Experience working with fashion startups or D2C brands
Knowledge of email marketing & retargeting strategies
Creative mindset with an eye for fashion aesthetics
Prior experience working remotely with international teams
What We Offer
• Competitive salary
• Opportunity to work with a growing fashion brand
• Flexible work environment (Remote / Dubai-based option)
• Fast-paced, growth-driven team
Our Culture
Our mission is to unify ambitious vision with execution excellence transforming opportunities into sustainable enterprises that deliver meaningful outcomes for partners, investors, communities, and markets.